PODCAST: Helping Businesses Gain Confidence During COVID-19

Published on: 05/20/2020 By: GSG

In GSG’s latest podcast, Alan Stein, Director of Audit and Accounting Services, discusses the evolving role of accountants who are providing guidance for businesses preparing to reopen during COVID-19. 

As many companies and nonprofit organizations are developing plans for either reopening or coming up with overall survival strategies regarding COVID-19, the role of accountants has never been more important, especially when gaining confidence in the next step for businesses or organizations.

Accounting firms continue to provide the expected financial services, such as aiding businesses and organizations through the application process for a PPP loan or developing a strong budget to contend with COVID-19, but there has been a noticeable shift in their traditional role. Now more than ever, accountants are offering consultations for businesses and organizations by developing reopening plans and overall survival strategies.

Although the conversations generally begin with accounting or regulatory inquisitions, they’re expanding as businesses and organizations are seeking guidance from accountants through every new obstacle resulting from the pandemic. From determining eligibility for a relief program, to choosing the best loan option, to discussing the effect on the budget when deciding to reopen or remain closed, accountants are moving businesses and organizations through every step of the recovery, and survival, process.

In this podcast, you’ll learn how accountants, in many ways, can help businesses and organizations gain confidence by advising them through the inevitable challenges in today’s uncertain climate.

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